Integrated Solutions for Museums, Zoos and Nature Centers

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Nevada Northern Railway Museum

“We are very happy with our switch from Altru to Doubleknot.”

Mark Bassett, President Nevada Northern Railway Museum 

A registered National Historic Landmark located in Ely, Nevada, the Nevada Northern Railway Museum (NNRY) maintains the original railway locomotives, rolling stock, track, passenger station and buildings that served the historic copper mining region of Central Nevada for over a century. As the best-preserved example of a standard-gauge short-line in North America, NNRY has received multiple tourism awards and has been featured in seven episodes of The History Channel show American Restorations.

Since implementing Doubleknot, the Nevada Northern Railway Museum reports:

400% Increase in online donations 

33% Increase in reservations 

Upward Trend In revenues booked online compared to call-in sales 

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“We are very happy with Doubleknot. It does everything Altru does, and some things quite a bit better.” 

David Raber Technology Executive NNRY Advisory Board Member 

Mobile ticket purchase

The Challenge

After using Altru for six years, NNRY sought an integrated solution that better met their needs for ticketing, reservations, memberships, donations and merchandise sales, including reservations and discounts for multi-night lodging.

Selecting the right system would lay the groundwork for NNRY’s continued growth and success. NNRY selected Doubleknot.

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“Doubleknot really understands our business.” David Raber 

Booking a tour

The Solution

NNRY went live at the end of April, 2017, with Doubleknot powering all online and on-site ticketing, reservations, memberships and donations.

At the ticketing desk, Doubleknot’s Sales Station POS cash registers use the same database to ensure accurate capacity management, accounting and reporting.

And, when visitors sign up for a membership online or at the museum, they immediately receive member benefits, even if the new membership is bought at the same time as the tickets or reservations that receive the discounts.

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“Doubleknot understands group bookings much better than Altru.” David Raber 

The Museum’s Results with Doubleknot

Museum increases donations by 400 percent

400% increase in online donations

 “Our online donations have more than quadrupled, and that’s attributable to Doubleknot supporting a donation request during the online checkout process.”

33% increase in reservations

“Our bookings for lodging and overnight experiences were up by 33 percent in the first three months that we used Doubleknot, and that’s attributable entirely to Doubleknot.”

Increased online sales

“We are seeing a significant uptick in the percentage of revenue booked online versus over the phone. We attribute this to Doubleknot’s checkout process being more customizable, so more sales are completed online.”

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“How software is supported separates a first-class operation from a so-so operation, and Doubleknot is a first-class operation.” 

Mark Bassett President, Nevada Northern Railway Museum 

How does Doubleknot streamline operations and increase revenue? Watch this short video to find out.